Family members often find themselves pining for heirlooms—rings, watches, quilts and so on. But who'd elbow a sibling out of the way to get a cast-iron cooking pot? Well, if it's a Le Creuset pot, ...
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News for Today's Top Marketers
Colorful cast-iron cookware that Julia Child made essential
By Robert Klara
Family members often find themselves pining for heirlooms—rings, watches, quilts and so on. But who'd elbow a sibling out of the way to get a cast-iron cooking pot? Well, if it's a Le Creuset pot, ...
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Community geofilters are highlighted
By Christopher Heine
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Digital play with a 'preserved human connection'
By Tim Nudd
4A's panel encourages marketers to take risks with media
By Christine Birkner
Winners announced on Snapchat
By Christine Birkner
The Shorty Awards announced its 2016 winners today, once again recognizing individuals and organizations that produce great content on Snapchat, YouTube, Instagram and every other social platform.
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Global marketing vp Carolyn Everson offers tips at 4A's
By Christine Birkner
When it comes to creating attention-grabbing Facebook campaigns and video, many marketers have a long way to go, according to Carolyn Everson, vp of global marketing solutions at Facebook. Everson offered advice at ...
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A4 takes shots at the BMW 328i
By Tim Nudd
Audi hits the New York Auto Show this week with the message that its A4 has surpassed the BMW 328i in many areas, like horsepower, acceleration and technologies including lane assist and CarPlay. And it's taking ...
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How diversity is changing the world of cosmetics
By Angela Natividad
We've come a long way from "Maybe she's born with it. Maybe it's Maybelline."
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The latest in Persil's 'Dirt Is Good' campaign
By Gabriel Beltrone
U.K.-based laundry detergent marketer Persil is lamenting the fact that kids spend less time outdoors than prison inmates do—because less dirt is bad for soap sales. 
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Rick Ross, Kate Bosworth and more
By Carrie Cummings
Celebrities like Christian Slater, Steven Tyler and Rick Ross showed up at South by Southwest gatherings in Austin, Texas, hosted by iHeartmedia, Entertainment Weekly, Refinery29 and many others. 
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