Major League Baseball views its digital ballpark as an opportunity for both baseball fans and potential advertisers. Last year, MLB sponsors such as Corona and Mastercard had their branding displayed inside the virtual stadium.
October 04, 2024

Why live sports could be the ‘killer app’ of the metaverse and a new arena for big brands

As major sports brands step up their presences inside virtual worlds, some observers believe that live sports could help push internet users into the metaverse.

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Top Stories
Ivy Liu
Major League Baseball views its digital ballpark as an opportunity for both baseball fans and potential advertisers. Last year, MLB sponsors such as Corona and Mastercard had their branding displayed inside the virtual stadium.
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This week has had another flurry of AI-related ad news as major players like Pinterest, Microsoft and Google roll more ways for advertisers to create and buy ads across social, search and chatbots.
Investments in digital channels and sophisticated engagement programs are paying off for retailers and brands like Walmart, CVS and Chewy.
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Amid the retailer’s reckoning, its new CEO is giving his CMO a chance to prove the worth of marketing to boardroom doubters.
Oracle’s exit from ad tech is an opportunity to gain a competitive edge by assessing new partners that will help marketers find and connect with audiences more efficiently.
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By combining first-party retailer data and CTV, advertisers can target better, improve personalization and accurately measure attribution.
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Over the last three years, Unilever’s investment in gaming has tripled, according to data shared by the company, although Unilever representatives declined to provide the specific numbers.
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Wpromote quietly expanded from its performance roots to what it’s calling “brandformance” and expanded its c-suite to include a brand-side exec and a new managing director, to help ensure it is firing on full-funnel cylinders.
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