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Why Lucky Charms Is Stuffing 10,000 Cereal Boxes Full of Just Marshmallows It's a limited-time promo, but will health advocates be sweet on it? By Robert Klara Back in the good old days, when kids across America dug into sugar-laden breakfast cereals with nary a concerned glance from Mom, fans of Lucky Charms could be divided into two camps. There were those who simply gorged themselves on all that varicolored, crazy-shaped kibble. And then there were the young ones with the strength...
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McKinney Looks to Solidify Its New York Presence With Its First CEO Joe Maglio formerly managed Havas NY By Patrick Coffee McKinney named its first New York-based chief executive officer today in a move meant to strengthen and expand its presence in the ad industry's biggest city. Joe Maglio joins the Durham, N.C.-based network after five years with Havas New York, where he most recently served as managing director. He effectively replaces managing director Kerry Fitzmaurice,...
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Tech Giant Cisco Adds Ogilvy to Its Agency Roster After GS&P Resigns the Business Recent review focused on an upcoming brand launch By Patrick Coffee Goodby Silverstein & Partners and Cisco have parted ways after working together for five years as Ogilvy rejoins the tech giant's agency roster. "We decided to part ways with Cisco due to differences in strategy and creative work," said GS&P president and partner Derek Robson. "It was a mutual decision, and we wish them the...
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FCB Adds a New Creative Leader to Its Chicago Team Ecole Weinstein makes the move from Havas By Patrick Coffee Roughly nine months after hiring Liz Taylor as chief creative officer in its Chicago office, FCB has named Ecole Weinstein as evp, executive creative director. Weinstein will be one of several executives reporting directly to Taylor and partnering with her to lead the agency's creative work and internal culture. "I have been following Ecole's work...
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This Mother’s Day Ad for Skittles Was So Unsettling, They Pulled It Off YouTube Wrigley explains why it was taken down By Tim Nudd Skittles has a long and mostly proud history of celebrating anatomical oddities and physical ailments, from the famous "Touch" and "Beard" spots a decade ago to more recent work like "Bleachers." But the brand's Mother's Day ad for 2017, by DDB Chicago, apparently went a little too far, with its dramatization of a mother and...
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Lululemon Transcends Yoga Pants in This Mini Documentary Series by Vice Media’s In-House Agency Virtue produced the brand's first global campaign By Patrick Coffee At first glance, the world's coolest media company and its best-known purveyor of yoga pants may seem like an odd pairing. Yet, Lululemon picked Vice's in-house agency, Virtue, to reintroduce its name to the world with its first global ad campaign. The Canadian brand's evp of brand and community Duke Stump called the Virtue partnership...
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Ever Think About What’s in a Tampon? This Company’s Subway Ads Start the Conversation Lola launches first non-digital campaign By Katie Richards Ladies of the world: Do you ever stop and think about how your tampons are made? Online tampon delivery brand Lola has and its spreading the word about its products--made from 100 percent organic cotton--to women of New York with its first big non-digital advertising campaign. Lola worked in partnership with creative agency The Working...
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