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NN/g Newsletter
New Articles

Why Map in Discovery: 3 Mapping Methods

 

In the discovery phase of a UX project, mapping provides a high-level view of the problem space and makes opportunities obvious. Maps ensure buy-in and alignment around discovery findings.

 

7 min read

The State of UX Maturity: Data from Our Self-Assessment Quiz

 

Half of 5,371 UX professionals were in stage 3 (emergent maturity) out of the 6-stage UX maturity model, and very few scored at the highest end. The lowest-maturity organizations are likely not captured.

 

7 min read


New Videos

🎥 The Design Tool Does Not Make the Designer

 

There are many design tools, and new ones come out all the time. Finding a single tool to do the job is not likely, so focus instead on understanding core design principles and adapting your process to best fit a particular task.
3 min video

🎥 Content Management Models

 

There are 3 ways to structure digital content production in an organization: centralized (a single team owns creation, management, and publication) or decentralized (domain experts manage their own content), as well as hybrids between these two.
3 min video

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