Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures Marketers are moving away from a project-based approach to a long-term vision with influencer marketing agencies participating in strategy meetings along with other agencies rather than being an afterthought. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Marketers are moving away from a project-based approach to a long-term vision with influencer marketing agencies participating in strategy meetings along with other agencies rather than being an afterthought. | | |
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howdy! | | | | | Potrel weighed in on the methodology behind the YouTube Shorts monetization program in the latest Digiday Podcast episode. | | |
| | | | | Headless commerce solutions are becoming an essential strategy for brands, but they aren’t built in the same way as traditional content management systems. | | |
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howdy! | | | | | Agencies expect a big jump in online ad spend this year — but the same isn’t true for offline ad spend. | | |
| | | | | When DSPs like SMADEX share detailed information about their data and algorithms, brands are better equipped to discuss digital advertising strategies. | | |
howdy! | | | | | More certainty that a marketing play is an authentic fit for a given brand is key as consumers are more skeptical of advertising than ever. | | |
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| | | | | While it’s critical to safeguard consumer privacy and stay in compliance with ever-changing laws, publishers must also protect their ability to earn revenue. | | |
howdy! | | | | | As game developers and big tech companies alike realize the revenue-generating power of mobile gaming, they have engaged in a flurry of merger and acquisition activity. | | |
howdy! | | | | | Despite warnings of an e-commerce slowdown after the pandemic-era boom, some marketing agencies are creating (or growing) commerce-specific teams. | | |
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