Why marketers should use micro-influencers; Nike courts anger with Kaepernick ad; Crisis PR gaffes to avoid; Annoying work habits; and more

Top stories for 09.04.18

Marketing
Infographic: Why micro-influencers make sense for marketers

Internet stars reach millions of viewers, but will they help you achieve your goals? This guide offers insight into why internet personalities with smaller follower numbers are a better fit.

	Marketing Nike stoking NFL protest debate with ads featuring Colin Kaepernick As one of the league’s biggest partners, the company and its marketing messages have sparked ire by supporting the ex-quarterback’s high-profile denunciation of police brutality.

	Crisis Communications 10 surefire ways to ensure your next crisis spirals out of control You want that kerfuffle to erupt into a disaster? Check out these dopey tactics; feel free to mix and match. Then sit back and your reputation turn to shambles.

	The PR Industry The 12 most annoying workplace habits We're talking to you, Mr. Tuna Fish Sandwich.

	Webinar Alert Grammar Girl has the answers to your AP style questions Join bestselling author Mignon Fogarty from your desk for this can’t-miss webinar.

	Marketing 5 ways email metrics bolstered internal comms success Data covering who was opening, reading and engaging with messages at FireEye, a cyber security company, prompted a change in approach, which boosted efficiency.

	Awards Your nonprofit comms efforts deserve attention Let us shine a light on your work. Enter PR Daily’s 2018 Nonprofit PR Awards. The late submission deadline is Sept. 7.

	Social Media Infographic: How businesses can use Instagram Stories The social media platform’s version of the popular Snapchat feature has taken off in popularity. Here’s how brand managers can get in on the fun and drive more engagement.

	From the Archives 6 tips to optimize media coverage To capitalize on positive press, make sure you secure a link to your website, add the publication’s logo to your home page and use LinkedIn to spotlight your achievements.

	Conference Alert The smart storytelling techniques you should try this year Join us in San Jose this fall and learn how Intel, ESPN, Aflac and more craft content audiences can’t resist.

	The PR Industry 7 ways to get out a Labor Day message Wait! Before you get in a car and drive somewhere—as everyone else in North America seems to be doing this weekend—there’s still time for a Labor Day tweet, post or email from the CEO.

	Social Media 5 Instagram updates PR pros should know The popular phot-sharing platform has become the standout among the social media companies vying for users and advertiser dollars.

Join storytelling experts at Intel HQ this fall!

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