Marketing automation was supposed to eliminate busywork. So why are so many teams still bogged down by disconnected tools, clunky workflows, and half-used features?

MarTech's 2025 Marketing Automation Platforms: A Marketer's Guide reveals a telling stat:

Marketing automation platforms are the most frequently replaced tool in the martech stackâfive years running.

The issue isnât just the techâitâs how teams evaluate vendors, implement platforms, and make use of whatâs actually there.

This report helps you break the cycle with:

A breakdown of where most platforms fall short (and why)
Guidance on what features and capabilities truly drive value
A side-by-side look at top vendors and how they stack up
Smart questions to ask before you buyâso youâre not stuck replacing another platform next year

Whether you're reevaluating your current setup or starting fresh, this guide gives you the insight you need to make a smarter, more strategic investment.