Hello!

Today we have Alex Yoder, EVP of Analytics at Merkle, detailing why the death of third-party cookies will actually be a good thing for marketers.

He writes: Measurement in a world without cookies can ultimately be achieved with proper structure and planning. Begin with clarity about your business model and what you want to accomplish. If it is simply to accelerate sales, acknowledge and accept that as the design and outcome.

Also Paula Hunsche, SVP Client Engagement at Catalyst, shares five ways that marketers can succeed in this dual world of retail to increase both online and in-store performance.

“By capturing and analyzing a cohesive and complete set of data across sales and marketing, brands are allowing a more accurate picture to emerge, informing future patterns and identifying growth opportunities,” says Paula.

Benchmarking Survey 2020

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19.

Please complete this quick survey and see how you compare with others in the industry.

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