Diversity and fact-checking/content moderation are the current hot buttons in business culture wars. There’s plenty of very loud rhetoric around these issues, and it’s easy to find. Today, two of our contributors set aside politics to look at them from practical angles.

First, Jeanne Jennings examines how content moderation can impact consumer trust. She says the step away from fact-checking on Meta and other platforms is a symptom of a growing disconnect across digital channels. The real issue, she writes, is “How do we balance the principles of free speech with the need for trust and accountability?”

Extensive research already proves diversity is good for business. Steve Petersen says diversity of work experiences is key to martech team’s success, too. You need specialists and generalists working on marketing challenges to get the best results.

Lastly, if you haven’t taken our 2025 State of Your Stack Survey, take a couple of minutes to share your responses and help out the community.

Constantine von Hoffman
Managing Editor

 
SEMrush: Traffic insights for any market, any website

Social media marketing

Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?

Ethical-marketing-and-communication-concept

The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer trust.

Marketing technology

Why career diversity drives martech team success

Diverse-team-working-together-on-a-project

Here’s how bringing together a wide range of career experiences leads to more innovative solutions and improved organizational outcomes.

Marketing privacy

U.S. state data privacy laws: What you need to know

mt-WYNTK-white

Updated with information on the four states whose laws went into effect on Jan. 1, 2025.

Search marketing

Make Google happy by optimizing your WordPress site’s images

Kinsta-20250113-MT-1

Learn how image optimization can boost SEO, improve load times, and enhance user experience with practical tips and WordPress tools.

MarTech webinar

Data-Driven Strategies for Retail Success

Join-our-webinar-save-your-seat

Learn how leading brands are revolutionizing the ecommerce experience through advanced data-driven strategies.

Marketing automation

A marketer’s guide to marketing automation platforms

MAP-MIR-2025

We've published a new buyer's guide on the MAP market with profiles of 14 leading vendors. Get an overview of the report.

SEMrush: Analyze rival marketing strategies

Marketing artificial intelligence (AI)

Why your company needs a brand LLM to thrive

Llarge-language-model-LLM-concept

Integrating a brand LLM is essential for managing your company’s most valuable asset — your brand identity.

MarTech intelligence reports

How AI is transforming email marketing

Download-the-Email-Marketing-Platforms-report

Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource.

Marketing technology

Welcome emails lift KPIs: Best of the MarTechBot

MT-chatbot-OG

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to boost KPIs and build relationships.

Your voice matters

How does your martech stack stack up?

The-truth-behind-martech-stack-composability

More tools, fewer tools, or the same… how has your martech stack changed? Share your experience in the 2025 State of Your Stack Survey.

Take the survey.

What else we're reading

Good reads and conversations to help good marketers get better.
 

MarTech research

Surveys and research reports to make you a more-informed marketer
 

What they're saying

  • “Meta’s recent decision to move from fact-checkers to a community notes model akin to X, highlights a growing divide in how digital platforms handle free speech and content moderation. This underscores a deeper disconnect across digital channels. These divergent approaches to moderation, combined with escalating data privacy concerns, pose significant challenges for marketers and consumers.” Jeanne Jennings in Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?
  • “Teams and organizations must also create an environment where people feel safe speaking up and contributing different perspectives. This requires a concerted effort across multiple levels. It takes courage to challenge seniority and organizational inertia by saying, ‘The way we’re doing this isn’t working — let’s consider something different.’ I know I can improve at speaking up in these situations, and I’m sure I’m not alone.” Steve Petersen in Why career diversity drives martech team success.
 

From Search Engine Land