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| Top Stories |  | | Ivy Liu |
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| | | | | MasterCard’s growing involvement in Riot Games’ esports ecosystem is a ringing endorsement of the game developer’s long-term plans for competitive gaming. Riot views esports as the “future of sport,” and MasterCard is ready and willing to buy into this vision, at least for now. | | |
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howdy! | | | | | This week’s Future of TV Briefing looks at data from Beachfront showing that CTV ad sellers are more often attaching genre, network and channels signals to their ad impressions. | | |
| | | | | Register for this online panel on September 27 at 2 p.m. ET to learn how Annex Business Media and Questex proved ROI to their advertisers, improved experiences and increased ad revenue. | | |
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howdy! | | | | | Business agency Gale on Tuesday formed a strategic partnership with gaming agency Moonrock Labs to expand on branded gaming experiences, from building in-person activations to in-game media opportunities. | | |
| | | | | Agencies are increasingly tapping media execution partners to thread the needle between in-house teams and outsourced services. | | |
howdy! | | | | | Rather than eschew the tech altogether, John Connors is empowering every one of the agency’s departments to figure out how to employ generative AI on their own for maximum return. | | |
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| | | | | Every year, Black Friday Cyber Monday is a time of increased shopping, but that doesn’t mean consumer behavior is the same as in years past. As the go-to social platforms shift, marketers must adjust their strategies to follow suit. | | |
howdy! | | | | | Netflix has touted an opening for a machine-learning platform product manager that pays anywhere between $300,000 and $900,000 a year. | | |
howdy! | | | | | Netflix has touted an opening for a machine-learning platform product manager that pays anywhere between $300,000 and $900,000 a year. | | |
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