| | | | | Why McCann Dropped a Statue of a ‘Fearless Girl’ Next to Wall Street’s Charging Bull Overnight New manifesto from State Street Global Advisors By Tim Nudd Pedestrians in lower Manhattan had a new piece of branded art to ponder on Tuesday morning, as McCann New York and client State Street Global Advisors conspired in the middle of the night to drop a statue in Bowling Green Park of a girl facing off against the famous Wall Street Charging Bull. The stunt,...
Read more » | | | | | | | | | | | Valvoline Gets Philosophical in Gritty Ads Aimed at DIYers and Car Buffs Your motivational ride is here By David Gianatasio Do philosophy and motor oil mix? Valvoline does its darnedest to find out in ads that fuse gritty, documentary-style car, truck and motorcycle footage with voice recordings of British philosopher Alan Watts and American author, motivational speaker and media personality Les Brown. Watts' metaphysical musings on the nature of time and space fuel the first...
Read more » | | Moe’s Southwest Grill Drops Microwave Ovens From a Helicopter in This Crazy Ad Oh, and they blow up freezers too By David Gianatasio At Moe's Southwest Grill, subtlety is not on the marketing menu. Why bother touting taste or the fast-casual dining experience when dropping microwave ovens from a helicopter and blowing up freezers is so much more satisfying on every level? So, bombs away! And be forewarned, some electrical appliances were definitely harmed in the making of...
Read more » | | These Curious Billboards in California Show the Exact Natural Landscapes Behind Them Cheeky genius from Jennifer Bolande and Desert X By Gabriel Beltrone An artist in California is replacing garish billboard ads with nature photos that blend almost perfectly into the surrounding landscapes--because they show the landscapes themselves. Jennifer Bolande's "Visible Distance/Second Sight" is gracing roadside scenes along Gene Autry Trail and Vista Chino in Palm Springs, California. When a viewer sees the outdoor posters from the right...
Read more » | | | | | W+K’s New Music Video for Portugal The Man Is an Interactive Toolkit for the Resistance Easter eggs point to political resources By Angela Natividad Alaskan rock band Portugal The Man just released its long-awaited music video for the single "Feel It Still." And with help from Wieden + Kennedy, it's made the experience a lot bigger than ear candy: It's a social justice tool. Directed by Ian Schwartz and fourclops ::) via Prettybird, with interactivity powered by Wirewax, the...
Read more » | | Jose Cuervo Toasts the End of the World in Apocalyptic Ad From CP+B and Ringan Ledwidge Tequila and Elvis are all you need By Tim Nudd When the apocalypse comes--and it may be sooner rather than later--liquor brands will be well positioned to see an immediate (if brief) surge in consumption. And so will Elvis Presley records, according to CP+B's fun new campaign for Jose Cuervo. Cuervo uses an end-of-days scenario in charming fashion as a metaphor for living in the...
Read more » | | Despite Logan and Deadpool, Don’t Expect a Flood of R-Rated Superhero Movies Why PG-13 remains the sweet spot for studios By Chris Thilk Logan hit theaters this weekend, promising moviegoers their last chance to see star Hugh Jackman as Wolverine, the character he first brought to the big screen 17 years ago in the first X-Men movie. He's played the character in each of the franchise's installments, even if it was just a brief cameo, providing a point...
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