Good morning, Marketer, and it’s MarTech week.

Forgive us for being excited, but we thought hard and worked hard and tomorrow and Wednesday everyone gets to see the results. It’s curtain up on MarTech at 11am (ET) tomorrow and I hope you’ll join me for the opening keynote as I talk about knowing your customers with my expert guests Cyndi Greenglass and Tim Parkin.

From there we head into two full days of sessions exploring key topics at the intersection of marketing technology. We have some live Q&A too, offering you, the audience, the chance to participate in the conversation.

If you haven’t already, check out the agenda here. Registration is free.

Kim Davis,
Editorial Director

Why B2B brands must focus on orchestrating meaningful customer engagement

Driving demand in B2B is no longer enough. To achieve growth, look across the full spectrum of the customer lifecycle.

How to define your DAM governance structure

A governance structure should be top of mind from the start of your DAM journey. Here's how to define one for your organization.

Salesforce, Google partner on local commerce

A new integration will help merchants using Commerce Cloud highlight local availability of products across Google surfaces.

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