Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? Additional coverage: Other things to know about - Recognize your team's achievements in the media and marketing industry with the Digiday Awards. Previous winners include Disney, P&G and many more. Submit your entries by Friday, May 3 to secure the best rate.
- While first-party data is one of many paths forward in a cookieless, privacy-first landscape, third-party data is still around. Sponsored by Alliant.
- Once an ad is carefully crafted, the format in which it’s delivered to consumers is crucial, as not all formats serve the same purpose. Advertisers are building machine learning platforms to provide the best format experience to consumers. Sponsored by Yieldmo.
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| Top Stories |  | | Ivy Liu |
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| | | | | Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? | | |
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howdy! | | | | | TikTok’s recent issues aren’t affecting how much brands and retailers are spending on marketing on the platform yet — in fact, their marketing spend on TikTok is actually growing. | | |
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| | | | | Register for this virtual event on April 17 at 2 p.m. ET to learn how The Mom Edit and Collective Voice's creator-content strategy drove sales and positive ROI for Saks. | | |
howdy! | | | | | As the third-party cookie fades, advertisers have started shoring up their first-party data, more seriously harvesting it as signal loss continues to mount. It’s what Joelle Park, the new svp and CMO at Best Western’s parent company, has spent the last eight months in her new role doing. | | |
| | | | | Publishers and brands are seeing subscription adoption increase, with 76% of consumers subscribed to a streaming video platform and 62% using a retail subscription. Download this new report for more insights on the subscription economy. | | |
howdy! | | | | | As impressive and amusing as generative AI is becoming, the technology is backed by nothing more than data — putting datasets at the heart of all AI. At least that’s how one holding company head of tech sees it. | | |
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| | | | | After building an effective email marketing strategy, Dagne Dover turned to SMS to drive message reinforcement and cross-channel conversions. | | |
howdy! | | | | | At the moment, Amazon appears to be picking apart Twitch, with an eye toward potentially transplanting its most lucrative assets elsewhere in the company. | | |
howdy! | | | | | The promise of wealth, or in this case, ad dollars, has the marketplace heating up with scads of retailers, from first-movers like Amazon to newcomers like Wawa convenience store and the unsuspected like Cars.com automotive company. | | |
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