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| They're #worththemess, new campaign says By Katie Richards Even the cutest and fluffiest of pups can shed all over your home and your clothes, leading some pup parents to create dog-free zones in their homes. Per a survey from 3M brand Scotch-Brite, 53 percent of pet owners have areas where their pets can't go as 24 percent said pets can't go on their... Read more » |
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| LULZ for the future, from 9GAG By Angela Natividad |
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| Promoted Content by xAd | | Insights and lessons for marketers |
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| Dave Blackhurst gets right to it By David Kiefaber |
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| MMB promotes its hometown brew By Patrick Coffee |
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| Incumbent KBS will not defend By Patrick Coffee By nearly all accounts, the retail business is struggling. One rare exception, however, is TJX, the parent company of T.J. Maxx, Marshalls, Sierra Trading Post and HomeGoods. TJX saw its sales top estimates in the last quarter of 2016, and in February, its leaders announced plans to launch a new line of stores to tackle... Read more » |
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| Do the math and see what it means to be a Fifth Third better By Kristina Monllos If you're the marketing team behind a bank with a weird name, let's say Fifth Third, and you've got a new campaign that makes fun of said name, when would you launch it? You'd probably pick today, May 3. Or put another way--5/3. That's just what Pereira & O'Dell has done with its new campaign.... Read more » |
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| Camp Chef's version of Morgan Freeman By T.L. Stanley Fans of backyard barbecues: Let the Grill god show you the light. He'll also bring the heat, but don't worry, it's not hellfire. No repenting necessary. The ad character, created by viral video mavens the Harmon Brothers, is a toga-wearing home cook who'll whip up something carnivorously divine while a gospel choir provides a rousing... Read more » |
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| Witty work from Nikon's lens division By Angela Natividad Here's news: Nikon doesn't just make cameras and the lenses that go with them; it also makes glass that goes into eyewear. Marketing eyeglasses is hard enough; how does one go about making people care about the actual lenses? With a food truck, of course. For Nikon Verres optiques (or Nikon Lenswear), Paris agency Altmann+Pacreau... Read more » |
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| Trials by fire were contrived, but the reactions were real By David Gianatasio Life is a series of tests, and sometimes, success depends on the quality of your education. In a pair of videos below, Kaplan University shows how it can help you make the grade. Created by Arnold Worldwide, the campaign gauges the nursing and IT skills of unsuspecting Kaplan grads in real-world settings--but what they didn't... Read more » |
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| His second stunt for the park, courtesy of Denizen Company By T.L. Stanley There's an animatronic likeness of Captain Jack Sparrow in the Pirates of the Caribbean ride at Disneyland, which was added after the action movie franchise started minting money more than a decade ago. But last week, the real Sparrow--yes, Johnny Depp himself--showed up in the flesh at the Anaheim, Calif., attraction, causing visitors at the... Read more » |
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