Think back to a time that you ran the perfect product launch, workshop, dinner party, special event…

Or any other moment in your life that was a huge success.

What was the common factor for each?

Luck?

Perhaps.

But I’ll bet that it was actually 'Better planning and preparation than ever before.'

Because luck, as the old saying goes, is when preparation meets opportunity.

Preparation is the genius behind success.

If you want to get lucky, you need to be better prepared.

That goes for finding the love of your life…

Building the business of your dreams…

Going viral on social media...

Or boosting your sales.

When I consider all the decamillionaires and centimillionaires I know…

Almost across the board, they have elite level planning and preparation habits.

Especially the ones who’ve built their business on great marketing.

You could say that part of great marketing is looking out for 'luck'.

After all, marketing is about getting the right message in front of the right person at the right time.

Last month we did a launch for Coach Daniel’s Leadership training program.

We got crystal clear about who we wanted to help…

We prepared actionable material to help our attendees overcome their challenges and reach their biggest goals…

We created our marketing with our perfect attendees in mind…

And we got ‘lucky’ on a few of the people who signed up.

“I signed up for Daniel’s leadership session because I saw your email after a frustrating team meeting,” said Jennifer G.

We got lucky because our message showed up at the right time.

Our preparation met opportunity — via a powerful message to market match.

The timing of our email was perfect for Jennifer…

Just like some of my Instagram reach outs have been in the past.

Years ago I messaged a prospect after she replied to one of my Instagram polls.

I had never talked to this person before… 

But within a few days of that IG convo, she became a client… 

And we’ve transformed her life and business because of it.

That’s why it is so important for sales and marketing teams to play the high-volume reach out game.

And for you to show up consistently with well-prepared content, email marketing, referral asks, etc.

You never know when the right message will hit the right person at the right time.

Keep planning, preparing, and taking consistent action…

And you’ll get 'lucky' more often than you can imagine.

That much I can almost guarantee.

Success Loves Speed,

Craig

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