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| Campaign also uses Google, but not like Burger King did By Tim Nudd McDonald's new commercials don't appear on the brand's YouTube, Facebook or Twitter pages. And they never even mention the name McDonald's, preferring instead to name-check Coca-Cola and Google. It's all part of a sly campaign by Omnicom agency We Are Unlimited to appeal to teens and twentysomethings, who prefer word-of-mouth and their own research about... Read more » |
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| The creepier way to land an internship (or not) By T.L. Stanley |
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| Adweek Webinar by DISH Media Sales | | Tomorrow (4/20) at 1 PM ET | 10 AM PT |
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| Visitor boards aim to promote lesser-known locales By Christine Birkner |
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| The next phase of the 'Strength Has No Gender' campaign By Robert Klara |
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| Two agency creatives dream up #PepsiCAN By Tim Nudd With its wretched Kendall Jenner ad, Pepsi famously hit a new low among brands paying lip service to social causes. So, where does the brand go from here? At the most basic level, it can stop pretending to make the world a better place--or start genuinely doing so. Two agency creatives have come up with... Read more » |
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| Capezio's Dance.com aims to cover dancing in all its forms By Robert Klara Years ago, amid the mad scramble for domain names, Capezio decided it might be a good idea to buy Dance.com. The move made sense. Capezio is, after all, the leading manufacturer of dance clothing, footwear and accessories. But the New Jersey-based brand didn't end up doing much with its new domain. The company's namesake site,... Read more » |
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| But 'Sounds Like You' is about more than Pandora Premium By Tim Nudd Pandora today launches a big new ad campaign heralding, in part, the launch of Pandora Premium, its long-awaited foray into on-demand music streaming. But the campaign goes beyond hyping Premium to emphasize the brand's larger commitment to delivering a more personalized music-streaming experience, which Pandora has long seen as its real point of difference. The... Read more » |
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| Featured Jobs | | strand remote | | Register Tape Network, RTN Texarkana, TX | | Register Tape Network, RTN Roanoke, VA | | Register Tape Network, RTN Winston Salem, NC | | Register Tape Network, RTN Rochester, NY | | |
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| A new campaign for Discover Los Angeles By Katie Richards Outside of being a city for dreamers and stars, Los Angeles is also home to people from over 140 countries who speak some 224 languages. Essentially, the city is an open one that's welcoming to everyone. That's the message tourism group Discover Los Angeles is trying to drive home in its latest #EveryoneIsWelcome campaign, especially... Read more » |
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| Part of the brand's ongoing content initiatives By Christine Birkner Prudential is jumping into the branded podcast fray by chronicling everyday acts of courage. Life insurance is there for you during life's big moments, like having kids or choosing to retire. So, the brand's new podcast series, "Everyday Bravery," is comprised of eight 30-minute episodes featuring real-life stories of people navigating scary situations on a... Read more » |
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| New York Times, The Atlantic and others have launched campaigns By Kristina Monllos The proliferation of "fake news"--be that the insult lobbed at journalists and publications that President Donald Trump and his administration detest or the websites peddling false information across the web to make a quick buck--has brought about a wave of advertising from news media organizations looking to underscore the value of responsible journalism. Earlier this... Read more » |
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