In 2014, the Brooklyn-based writer and Time magazine columnist Allison Yarrow--pregnant for the first time--decided she'd plunge into the plethora of self-help books that market themselves to young, expectant moms. It proved to be a discouraging exercise. "Much of the literature I encountered either infantilized or cosseted pregnant readers, belittled our assuredly doofy husbands or...
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Brand Marketing Daily
August 14, 2017
The top trends and topics for marketers
Facing fierce competition, the iconic book is changing with the times
By Robert Klara
In 2014, the Brooklyn-based writer and Time magazine columnist Allison Yarrow--pregnant for the first time--decided she'd plunge into the plethora of self-help books that market themselves to young, expectant moms. It proved to be a discouraging exercise. "Much of the literature I encountered either infantilized or cosseted pregnant readers, belittled our assuredly doofy husbands or...
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Featuring a gorgeously rendered Grace VanderWaal track
By Angela Natividad
The fur baby economy is real
By Sami Main
Babies R Us, Kraft Mac & Cheese and Yoplait are going for realism
By Kristina Monllos
Consumer demand for healthier fare finally reaches the high-sodium granddaddy of them all
By Robert Klara
The most revolutionary instant foodstuff in American cupboards--with apologies to Tang, Ovaltine, Minute Rice and Taster's Choice--has got to be Cup Noodles. Since 1973, this polystyrene cup of deep-fried ramen has percolated into a hot and cheap meal for millions with nothing more than the addition of water. But times change, and while hungry hoards...
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