Political strategist J.J. Rendón’s fight against neo-totalitarianism blends ancient and 21st-century methods. Before he launched a quest to change the course of Latin American power, Venezuelan psychologist Juan José (J.J.) Rendón’s life resembled scenes from the 1970s action TV series Starsky & Hutch, as he shot films performing stunts in hot rods. Troubled by his sneaking into the movies with his pals, his grandmother urged J.J. to consider therapy, asking: “Why don’t you steal books instead?” Today, Rendón lives in exile in Miami, a political consultant with methods just as cinematic as his youthful exploits but far more consequential. He enters into political combat for a select few of Latin America’s contenders — as long as they fall within his complex moral code. Rendón, 54, deploys social media and grass-roots tactics to protect democracy from what he views as a neo-totalitarian threat, best personified by what he calls the “criminal gang” now running Venezuela. He often evokes comparisons to longtime conservative strategist Karl Rove. Foes, however, depict him as a Roger Stone–like figure, calling him the “king of black propaganda.” Rendón is deeply aware of the myth built around his controversial public self, but he won’t discuss his campaigns and methods in detail, labeling such talk “disrespectful." |