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Why More Women's Magazines Are Taking a Political Stand This Election Vogue and Glamour make first presidential endorsements By Emma Bazilian The 2016 presidential election has ushered in many "firsts," from the nomination of the first female major party candidate to the first time (at least in memory) that a presidential nominee has been ...
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How Pokemon, a Game Inspired by Insect Collecting, Took Over the World It's Pikachu and his 700 friends' 20th birthday By Robert Klara It all started with bug collecting. As a child growing up in the rural outskirts of Tokyo, Satoshi Tajiri lived for trapping insects. He loved the way they moved, their colors and variety.
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Less Is More for truTV, Which Cut Its Prime-Time Ads Almost in Half Completes reinvention with new ad load By Jason Lynch There's a lot more to see as truTV's original series return for their new seasons this fall. All of the network's prime-time original shows, including Impractical Jokers, Adam Ruins Everything and Billy ...
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Copywriter Behind Geico's 'Unskippable' Joins TBWA\Chiat\Day as Its Newest Creative Leader Wade Alger named ecd By Patrick Coffee TBWA\Chiat\Day has poached a veteran copywriter and co-leader of The Martin Agency's Geico account to help grow its New York creative department.
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Anheuser-Busch InBev Has a New U.S. Vice President of Marketing Marcel Marcondes shifts into role as Jorn Socquet goes global By Erik Oster Anheuser-Busch InBev has named Marcel Marcondes as its new U.S. vice president of marketing, effective Jan. 1, 2017.
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How Data Can Fuel Improved Relationships Between Marketers and Agencies ANA survey reveals 80% of companies rely on it By Katie Richards How essential is data in any marketer's relationship with an agency? According to a new study from the Association of National Advertisers, data plays a key part of that relationship, with 80 percent of marketers ...
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General Mills Picks 72andSunny and Redscout to Handle Its $700 Million U.S. Ad Business The 2 units pitched as one partnership By Patrick Coffee General Mills has picked a unit comprised of both 72andSunny and innovation shop Redscout as its lead agency in the U.S. after an extended review. The second portion of the review, which will establish a separate ...
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