Following a recent downturn in the market for TV-quality short-form video series, creators of these shows are feeling more optimistic as streaming giants like Netflix and Amazon show interest in this kind of content. In a push to spur publishers to post higher-quality videos on Apple News, Apple is showing publishers how it hopes to raise the profile and revenue prospects of their videos. "A massive scramble": At the Digiday Programmatic Marketing Summit Europe this week, attendees voiced their concerns about preparing for the enforcement of the General Data Protection Regulation. Amazon's ad business continues to grow, with the company reporting during its first-quarter earnings call that its "other" revenue -- which mostly consists of ad revenue -- grew 132 percent year over year to $2 billion. In case you missed it: Talking Points Memo's Josh Marshall talks about the downsides of venture capital, why TPM didn't pivot to video and more on the latest episode of the Digiday Podcast. Marketing executives: Apply for a complimentary pass to join us at the Digiday Content Marketing Summit in Vail this August. Executives from ASOS, Kate Spade, Nordstrom and many more will be at the Glossy Summit. Register now for your chance to connect with them. |
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| Sahil Patel Netflix, Amazon and Hulu are open to “premium” short-form video, which has brought back hope to a market hit hard by past platform failures. |
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| Tim Peterson Apple News has added a Top Videos section and interstitial video ads as it pushes for more original videos from publishers, who await more revenue. |
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| Sponsored Content IBM Watson Marketing From Ticketmaster to ING Direct Australia, IBM Watson Marketing has accrued quite a lot of industry expertise in just the past few years. Dig into its background with this illustrated, resume-inspired infographic. Sponsored by IBM Watson Marketing. |
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| Jessica Davies Data privacy and getting compliant before the General Data Protection Regulation was a concern among Digiday Programmatic Marketing Summit Europe attendees. |
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| Shareen Pathak Amazon's advertising power continues to grow. The Seattle-based e-commerce company reported in its first-quarter 2018 filing that "other" revenue, which is primarily made up of ad sales, grew 132 percent year over year to $2 billion. |
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| Sponsored Content Bazaarvoice To uncover varying industry perspectives and expectations around attribution, we surveyed nearly 250 professionals representing brands, agencies and publishers. Sponsored by Bazaarvoice. |
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| Sponsored Content AppNexus Two weeks ago, Mark Zuckerberg went before Congress to explain himself. As the chief strategy officer of an advertising technology company and someone who understands how user data translates to ad targeting, I think that these hearings have only scratched the surface. Sponsored by AppNexus. |
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