Media buyers Digiday spoke with are expressing frustration at Netflix's still-too-high $55 CPM and the still-too-slow growth for its ad-supported sub base. Additional coverage: Other things to know about - Join us virtually on April 26 for the Digiday Gaming Advertising Forum where we’ll bring together brand, agency and media leaders to discuss the world of gaming, live stream advertising and the latest trends and best practices.
- Even though UA is currently the most popular tool, the market is broad, with many other options available, meaning marketers don’t have to migrate to GA4, especially when it may not be the best option for all. Sponsored by Piwik PRO.
- As the attention economy becomes more important and brands work to cut through the advertising clutter, marketers are increasingly turning to interactive video. Sponsored by KERV.
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| Top Stories |  | | Ivy Liu |
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| | | | | Media buyers Digiday spoke with are expressing frustration at its still-too-high $55 CPM and the still-too-slow growth for its ad-supported sub base. | | |
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howdy! | | | | | Many major marketers like Coca-Cola are asking agencies how they can use generative AI technology. But most are not creating consumer-facing work with generative AI just yet. | | |
| | | | | SSPs are helping publishers connect with new ad networks and DSPs to find buyers, optimize deals and provide valuable analytics. | | |
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howdy! | | | | | The whole idea that TikTok is really spyware is nothing more than a myth, according to the app. And it wants marketers to know it. | | |
| | | | | Download this guide to learn how marketers are using always-on email testing to create more engaging content. | | |
howdy! | | | | | The former Merkle exec joined the Digiday Podcast to talk about how data-driven the TV and streaming advertising business is becoming. | | |
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| | | | | With more than just Google’s cookie on the Alphabet giant’s chopping block, marketers must either migrate from UA to Google Analytics 4 or another analytics solution. | | |
howdy! | | | | | Publishers with newsletter-focused businesses are looking to grow their editorial and sales teams this year — but cautiously, to keep spending down during a time of economic uncertainty. | | |
howdy! | | | | | Podcasts, once a go-to marketing channel for direct-to-consumer brands, have become a mainstay for more seasoned advertisers, agency executives say. | | |
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