New York Magazine's women's fashion and lifestyle publication the Cut is expanding this year, with new hires, verticals and ad offerings. But how can the Vox Media-owned title afford to grow at a time when most large digital publishers are cutting costs? Additional coverage: Other things to know about - Join us from May 15-17 in Palm Springs for Digiday's Programmatic Marketing Summit, where we'll connect attendees with programmatic leaders from Whirlpool, HP and many more.
- Targeting attention requires a top-to-bottom effort by brands and agencies. Sponsored by Digital Turbine.
- Advertisers spend time and resources ensuring their creative designs resonate with their audiences, which includes the underlying format delivering the ad to the user. Sponsored by Yieldmo.
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| Top Stories |  | | Ivy Liu |
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| | | | | New York Magazine’s women’s fashion and lifestyle publication the Cut is expanding this year, with new hires, verticals and ad offerings. But how can the Vox Media-owned title afford to grow at a time when most large digital publishers are cutting costs? | | |
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howdy! | | | | | Since launching as an e-commerce brand, Magic Spoon cereal brand is ramping up its in-store presence. Co-founder Gabi Lewis stops by the Digiday Podcast to talk about what that means for marketing strategy. | | |
| | | | | Advertisers spend time and resources ensuring their creative designs resonate with their audiences, which includes the underlying format delivering the ad to the user. | | |
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howdy! | | | | | The story of the esports industry has always been a balancing act between the genuine passion generated by gaming at its highest levels and the less flashy, but increasingly important challenge of converting esports fandom into actual revenue. For years, steadily growing viewership numbers were enough to convince investors that profitability was just around the corner — but in 2024, that facade is falling away. | | |
| | | | | While many comment on the ‘streaming wars’ between companies like Disney, Netflix and Amazon as they look to secure more subscribers for their TV streaming offerings, consumers rely on subscriptions to manage many more aspects of their lives than what they’re watching. | | |
howdy! | | | | | Throughout the 59 ads that aired during the Big Game, there were 80 celebrities featured with the average age of the celebrity featured clocking in at 49. | | |
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| | | | | For publishers, moving from print to digital-only comes with the need to communicate with consumers and advertisers in significantly new ways, not to mention collecting data carefully and in a privacy-safe manner. | | |
howdy! | | | | | More than half of publishers increased the number of ad products they offered last year, and of those who increased their ad offerings, most added branded content products. | | |
howdy! | | | | | This week, diversity, equity and inclusion trade organization Bridge is expanding its board of directors with a new vice chair, along with executives from agency holding groups and major brands. | | |
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