Cooking, lifestyle and health and wellness are just a few of the categories that news publishers are seeing readers flock to in 2022.
| Call it the post-Trump slump or the bubble bursting on subscription mania: News publishers are starting to see and feel the decline of traffic and the subsequent slowdown of subscription sign-ups as of late. But as traffic diverts from breaking news coverage, other non-news verticals are seeing an uptick in interest from readers who are now willing to dedicate more time to hobbies and special interests. Read more below. Cooking, lifestyle and health and wellness are just a few of the categories that news publishers are seeing readers flock to in 2022. This week's Digiday+ Future of TV Briefing looks at what TV and streaming companies' latest earnings reports indicate about the state of the streaming business. Despite the relatively diminutive size of the competitive fighting game scene, some experts believe that the FGC is a better long-term investment for esports organizations than today’s more prominent, but corporate, esports leagues. As CPMs continue to rise and targeting weakens across the digital advertising landscape, DTC company Ritual looks to expand its media mix. Now that subscriptions are one-fifth of The Daily Beast's total revenue, the team feels comfortable with not having the point of conversion as the ultimate goal. Other things to know about The Digiday Media Awards recognize the companies working to modernize digital media. Submit by the early deadline of this Friday, February 25. Contextual advertising provides an alternative to cookies to target audiences in a trust- and revenue-building way. Sponsored by Seedtag. In this new infographic, Digiday and Yahoo unpack measurement approaches that are making headway for marketers as they plan for 2022. Sponsored by Yahoo. | | |
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