"I'm only watching for the ads." We're used to hearing this on Super Bowl Sunday, that annual bright spot for an industry in the throes of transformation. But during the rest of the year, consumers swat ads away like mosquitoes--skipping them on TV, blocking them on the web, dreading them on mobile. Imagine a friend...
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February 07, 2018
Brand Marketing Daily
The top trends and topics for marketers
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Why No One Cares About Your Ads (and How to Change That)
The Poet Behind Coke’s Super Bowl Spot Wants All of Us to Bring More Art to Advertising
Promoted Content by Ariel Group
People Are Hard-Wired to Connect to Stories; Here's How to Tell Them Better
Stories are 22 times more memorable than facts alone
McDonald’s Goes Back in Time to Salute 50 Groovy Years of the Big Mac
Foodie, Meet Food Master. Whole Foods Launches First Ads Under New Owner Amazon
Tide’s Spotless Super Bowl Campaign, as Seen From Inside the Brand’s War Room
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