“Why not be all the way in?” How publishers are using Facebook Instant Articles: The latest from Nieman Lab

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Monday, November 30, 2015

“Why not be all the way in?” How publishers are using Facebook Instant Articles

“If we end up making more money as a publisher, that’s fantastic. I don’t think that’s going to be an afterthought or byproduct; I think there is a way to win from the business perspective.” By Laura Hazard Owen.

How did the GE-branded podcast The Message hit No. 1 on iTunes? In part, by sounding nothing like an ad

“I don’t consider it advertising. It’s a podcast show that just happens to be produced by a brand instead of a network.” By Laura Hazard Owen.
What We’re ReadingThe Bookseller / Katherine CowdreyPearson completes sale of FT to Nikkei for £844m in cash →And here’s a statement from the two companies.The Observer / Kara Bloomgarden-SmokeThe New York Times adds gender-neutral “Mx.” to the honorific mix, on a “case by case” basis →“Mx. Hardwick, 27, who prefers not to be assigned a gender — and also insists on the gender-neutral Mx. in place of Ms. or Mr.”…New York Times / Cara BuckleyThe New York Times switches up Carpetbagger’s blog format, which was “so late aughts” →Instead, the home to the paper’s Oscars coverage will adopt a “less frenetic format” in the form of a “newsier online report.”AdWeek / Tim BaysingerHeading into season 2, has Serial sold advertisers on podcasting? →MailChimp, Squarespace, and Audible have all signed up for season 2, “with bigger brands coming in between 10 and 30 days after launch.”Digiday / Garett SloaneVideo becomes the main ad blocking battleground for publishers →“We make sure that video ad loads can go through ad blockers,” said Frederic Montagnon, CEO of Secret Media. “If we focus on the most valuable formats, which is video today, we can just forget about banners.”The Drum / Seb JosephWith its paywall down, The Sun is rethinking its advertising and editorial strategy →“As publishers, we’re caught in the middle of what is clearly the difference between walled gardens and an open web.”NetNewsCheck / Michael DeppThe Dallas Morning News will take a third try at a paywall in 2016 →“We tried twice to do paid subscribers online and we haven’t been successful. That’s our fault in execution, not because it’s not a good source of revenue.”The Verge / Ashley CarmanWith the U.S. government as its top funder, the Tor Project turns to crowdfunding →Tor has said the crowdfunding will be a way to bring its Hidden Services to the broader internet and, more specifically, countries whose citizens might benefit from added privacy.Chicago Tribune / Robert ChannickTribune Publishing: We’re not in discussions or a process to sell the company →In response to a tweet over the Thanksgiving holiday by Rupert Murdoch claiming he had “strong word” that the Los Angeles Times would be sold to investor Eli Broad while the rest of the Chicago-based newspaper company would go to an investment firm.HoldTheFrontPage / David SharmanReporters at U.K. dailies are considering industrial action over individual traffic targets →“The NUJ says the targets will undermine public interest journalism and encourage so-called ‘clickbait,’ but Trinity Mirror has rejected the tag, saying the scheme is based on creating relevant content to build a ‘loyal, local readership.'”The Guardian / Mark SweneyClaim: The BBC won’t collaborate with U.K. press because it is obsessed with Google and Facebook →“It is ironic that the one [organisation] in the world guaranteed funding on ‘hard’ news [has] moved into soft content…areas where there is no market failure.” From Fuego The New York Times Adds ‘Mx.’ to the Honorific Mix —ob​server.c​om
I’m Heading Out to the Black. Farewell, io9 and Gizmodo! —io​9.c​om
Hacker Obtained Childrens’ Headshots and Chatlogs From Toymaker VTech —mo​therboard.vice.c​om
See Amy Schumer, Serena Williams in stunning nude portraits —ma​shable.c​om
America’s junk news binge epidemic —ko​ttke.o​rg
Fuego is our heat-seeking Twitter bot, tracking the stories the future-of-journalism crowd is talking about most. Usually those are about journalism and technology, although sometimes they get distracted by politics, sports, or GIFs. (No humans were involved in this listing, and linking is not endorsing.) Check out Fuego on the web to get up-to-the-minute news.

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