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In the world of digital marketing, email is “The Little Engine That Could.” It doesn’t get much respect; advocates of flashier solutions may scoff at it; but when it comes to the yeoman’s work of meeting business goals – mountains or no mountains – email consistently delivers.
Yet, when MarTech surveyed marketers for the 2021 MarTech Replacement Survey, they said technologies for email distribution and for marketing automation (a chief component of which is email), were the two top martech categories they had replaced over the previous 18 months.
Learn more about email marketing platforms and why now may be the best time to update your platform in MarTech's latest report "Enterprise Email Marketing Platforms: A Marketer’s Guide"
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