Why Pandora commissioned a 3D anamorphic billboard Pandora celebrated Black Music Month with a groundbreaking out-of-home billboard
ClickZ Daily: Nov 29, 2022 |
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| Good morning! Each year, Pandora, the music streaming platform, honors Black Music Month with dedicated programming. In June 2022, its Black Music Month celebrations were topped off with a unique 3D billboard that was the first of its kind to use choreographed motion capture technology. The resulting billboard, event, and social sharing generated over 11 million impressions, and a 765% increase in listening to Pandora stations. Anna Villierme, VP of Brand and Consumer Marketing at Pandora, and Davide Bianca, Partner & Global Executive Creative Director at BCN Visuals, share the billboard best practices that helped Pandora celebrate Black Music Month in style! Team ClickZ – How can we help you in 2023? Share the topics you want to hear about. Subscribe to the ClickZ Marketing Masters Podcast: Apple | Spotify | Google | Amazon |
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Case Study Benjamin Broomfield "It can be hard to quantify the true reach of an out-of-home activation like this. But we do know anamorphic 3d billboards that are blurring the line between physical and digital media and content is shifting the needle from advertising to immersive entertainment.” |
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Marketing budget Neal Schaffer Unless you have money to burn, digital marketing budget optimization should be a nonstop, kaizen process that you should always be implementing. Try to import some of these tips into your marketing processes today and reap the benefits tomorrow. Read more |
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| Advertising & Promotion Mark DiMassimo The cost of bad advertising, its link to consumer behavior, and how you can map and action these levers for positive results Read more |
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| B2B Benjamin Broomfield The cash flow funnel is a fantastic way to have a conversation with your finance department about marketers’ value to the business. Marketing is not a cost of doing business – it is an innovative way to reach future buyers and build brand-relevant memories. The cash flow funnel cements the importance of making sure buyers remember your brand when they come in-market. Read more |
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| Brand awareness Benjamin Broomfield “Starting with the subverted tagline gets people to stop and look. Everyone knows our usual tagline, and this message completely cuts through that. But ultimately, it goes on to reveal the joke and like all Specsavers adverts, should leave you with a warm feeling.” Read more |
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Marketing Masters Podcast |
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Strategy Benjamin Broomfield Vista is partnering with the likes of Liverpool FC and the Boston Celtics to place the spotlight on small businesses who have seen increased followers, engagement, and customers through this one-of-a-kind sports sponsorship. Download now |
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| ROI Marketing Benjamin Broomfield “The biggest pitfall is thinking organic social will boost your brand. It won’t work for 99% of people. Ryanair is the exception, not the norm. Taking a paid-first approach is the right way for most people to build their brand.” Download now |
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| Strategy Benjamin Broomfield "Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact the customer." Download now |
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AI Amy Wright Conversations are happening all around us in different forms. But many conversations are not actually being heard. Uniphore is working to evolve conversations with the trifecta of voice AI, computer vision, and tonal emotion. Enhance the agent experience and drive results like: Reduced agent onboarding time Increased upsell and cross-sell opportunities Increased agent performance and productivity Minimized costly errors Reduced repeat calls Consistently exceptional customer service Download resource from Uniphore to find out how to achieve these results and more. Download now |
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| Third-party cookie Shyam Lakhani Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing and advertising ecosystem. While the push for privacy is forcing companies to rethink how they collect and utilize data to orchestrate customer experiences, it’s also opening up new opportunities to differentiate their brand and transform their relationships with customers. The companies that will thrive on the other side of this seismic shift aren’t taking a passive, “wait-and-see” approach. They’re executing against a third-party data deprecation playbook right now. Download our eBook to learn how you can successfully navigate the ongoing changes in the privacy-first era. You’ll discover: The four tools you need in your third-party data deprecation playbook How a customer data platform (CDP) enables you to execute on the playbook What companies like VF Corporation, HEINEKEN USA, and others are doing to make the transition now Download now |
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| Analytics Rucha Kadam Consumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, companies have numerous opportunities to personalize marketing messages. Download now |
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