Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America. Additional coverage: - Video views could guide marketers on where consumers will shop after watching content on social networks.
- For the holiday season, Sam's Club teamed up with Kevin Hart to help launch its ad in a movie trailer style and is hoping to connect with moviegoers by boosting brand awareness for the holiday season.
- StreamElements’ plug-and-play interface creates a lighter lift for brands looking to reach the gaming community, eschewing the protracted negotiations and production time that can come along with brand partnerships with prominent individual streamers.
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| | | | | The Texas-based independent agency continues to grow its roster of clients after landing Nike’s media AOR business for North America. | | |
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howdy! | | | | | Video views could guide marketers on where consumers will shop after watching content on social networks. | | |
| | | | | According to ID5’s new ‘The State of Digital Identity 2022’ report, 87% of advertisers believe they are missing out on reaching cookieless audiences. | | |
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howdy! | | | | | For the holiday season, Sam’s Club has teamed up with Kevin Hart to help launch its ad featuring a movie trailer style and is hoping to connect with moviegoers by boosting brand awareness for the holiday season. | | |
| | | | | With unified auctions, video ad servers like Publica allow publishers and advertisers to circumvent inefficiencies and optimize campaigns. Produced in partnership with Marketecture. | | |
howdy! | | | | | StreamElements’ plug-and-play interface creates a lighter lift for brands looking to reach the gaming community, eschewing the protracted negotiations and production time that can come along with brand partnerships with prominent individual streamers. | | |
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| | | | | Download this guide to learn how to break down shopper data siloes and build successful RMN campaigns. | | |
howdy! | | | | | For many strategic investors, it’s a good moment to put their corporate development teams to work. | | |
howdy! | | | | | Despite the current economic climate and perhaps not surprisingly following a record-breaking Thanksgiving shopping weekend, Digiday’s survey found that the majority of brands and retailers expect revenue to increase during the holiday season over last year — albeit only slightly. | | |
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