There’s no question dynamically-inserted ads are quickly becoming the norm in podcast ad delivery. But some agencies are wary of the move away from host-read ads. Specifically, they’re worried that the move to a more programmatic buying process with dynamically-inserted ads — ads that are inserted at the time a podcast is downloaded or streamed — will clog up a medium known for having a lighter ad load compared to other digital media. Read more below. From our sister site, WorkLife: - Now we've broken the mold on traditional work structures, a host of new-fangled terms have become part of our daily conversations. Here are the ones you need to know.
- Business leaders — many with Ukranian ties, others with none except for our common humanity — are working overtime to ensure that the people of the war-torn nation get the aid they desperately need.
Other things to know about - Join us virtually on April 20 for the Digiday Gaming Advertising Forum where we’ll bring together brand and agency leaders to discuss the future of gaming and how brands can leverage gaming and E-sports to reach their audience.
- Brands and retailers: What social commerce strategies and platforms are you prioritizing in 2022? And how are you providing post-purchase fulfillment through these channels? Take this survey for a $5 Amazon gift card. Sponsored by Flowspace.
- Always-on challenges, such as acquisition and retention, require always-on solutions. To meet these challenges, marketers are turning to data-driven tactics. Sponsored by Criteo.
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| Top Stories |  | | Ivy Liu |
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| | | | | The adoption of dynamically-inserted podcast ads, especially the ones not read by a podcast host ,could spell the end of the “magic” of the medium. | | |
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howdy! | | | | | Welcome to the life of a CMO where the demands of the job seem to shift every quarter and are across more disparate parts of their businesses than ever before. | | |
| | | | | Download this new report to learn what brands and agencies have achieved since the summer of 2020, when the industry directed focused attention to DE&I. | | |
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howdy! | | | | | The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers — but not Nielsen — as dues-paying members? | | |
| | | | | Businesses are embedding rewards and incentives into payment processes to drive loyalty in the year to come. | | |
howdy! | | | | | With 100 million household-level IDs across its properties, Disney is in the process of unifying its ad tech stack atop Hulu’s ad server to take fuller advantage of its audience data. | | |
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| | | | | Brands and agencies are approaching new digital media targeting strategies that uphold privacy standards. This report highlights how teams are navigating targeting pain points and opportunities. | | |
howdy! | | | | | New entrant datafuelX believes it may have a data-usage angle that sets it apart from the crowd, particularly in the realm of TV currencies. | | |
howdy! | | | | | Digiday caught up with Village Marketing founder and influencer marketing expert Vickie Segar to learn more about how it was acquired by WPP. | | |
| | | | | Brands don't need to become fully Web3-based companies, but Amanda Cassatt, of marketing agency Serotonin, believes starting the experimentation now will benefit the bottom line down the road. |
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