Why podcast companies are investing in AI-generated podcast translations despite questionable quality

While podcast networks like iHeartMedia, Spotify and PodcastOne have publicly announced plans to debut AI-generated audio translations, few have gone live yet.

March 05, 2024

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Why podcast companies are investing in AI-generated podcast translations despite questionable quality While podcast networks like iHeartMedia, Spotify and PodcastOne have publicly announced plans to debut AI-generated audio translations, few have gone live yet. Additional coverage: As third-party cookies fade into oblivion, marketers are awakening to a harsh reality: The era of a single source of truth for measurement is over. This week's Digiday+ Marketing Briefing covers how major marketers are looking to deepen the ties between Madison Avenue and Hollywood following the success of recent brand and entertainment efforts. Zola's latest endeavor, a new baby registry service, favors a word-of-mouth strategy over shelling out ad dollars to acquire new customers. The Valorant Champions Tour Team Capsules represent the first time Riot Games has opened up an in-game revenue share opportunity to every team participating in one of its esports. Other things to know about Enter this year's Future Leader Awards to recognize the next generation of leaders in your company. Submit your entries by March 15 to save. Before cookies disappear for good, advertisers are confronting risks and misconceptions as they adjust data strategies. In a post-cookie world, they need multiple types of data but often think first-party data alone is sufficient. Sponsored by Acxiom. With a cluttered mobile landscape, most ads are easily skipped or scrolled past — contributing to wasted ad spend. Sponsored by Digital Turbine. Top Stories Ivy Liu Audio Anywhere Why podcast companies are investing in AI-generated podcast translations despite questionable quality While podcast networks like iHeartMedia, Spotify and PodcastOne have publicly announced plans to debut AI-generated audio translations, few have gone live yet. howdy! Life Beyond the Cookie Advertisers slowly acknowledge that measurement, not targeting, might be the bigger cookie deprecation challenge This shift has been brewing for quite some time — to be precise, since about four years ago, when Google first voiced concerns about third-party cookies in its browser. Sponsored by Klaviyo How brands are creating more relevant experiences to grow e-commerce revenue Brands like AriZona Beverage Co. regularly optimize their targeting to send fewer, more relevant campaigns. Advertisement howdy! Brands in Culture Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more 'open to bigger investments' in entertainment Major marketers are looking to deepen the ties between Madison Avenue and Hollywood following the success of recent brand and entertainment efforts. Sponsored by Bango Report: How subscribers are responding to climbing prices While a new survey finds that 35% of American subscribers pay for a service they previously accessed for free, more than half have discontinued their subscriptions because of price hikes. Download this new report for more insights on what drives them off and what consumers want from their subscriptions in 2024. howdy! Marketing on Platforms How Zola CMO Victoria Vaynberg has introduced a new brand to expand its audience Zola’s latest endeavor, a new baby registry service, favors a word-of-mouth strategy over shelling out ad dollars to acquire new customers. Advertisement Sponsored by Optable Why interoperability is essential to post-cookies success User data is essential to advertisers, which means publishers and brands are still racing to adjust to an imminently post-third-party cookie world. howdy! Gaming & Esports Why Riot Games is betting big on ‘Valorant’ with the VCT Team Capsules The VCT Team Capsules represent the first time Riot Games has opened up an in-game revenue share opportunity to every team participating in one of its esports. howdy! Life Beyond the Cookie Ad tech's multi million-dollar quandary: Balancing budgets amid Google's Sandbox uncertainty With companies diverting resources to adapt to the sandbox, there’s less room for innovation within their own technologies. All Latest Stories

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