| Hello! Today we have Lindsay Tjepkema, CEO of Casted, showing marketers how to modernize their content marketing strategies and why now is the time to invest in podcasting. “Armed with a channel that delivers results, B2B marketers can use their brand podcast to drive their entire content marketing strategy. Here’s how you can use podcasting as the engine of your efforts,” says Lindsay. Speaking of content, B2B content that’s tied to specific stages of the buying cycle can help buyers complete the circuitous path from problem identification/awareness to closing the deal. We take a detailed look at how this can be done. B2B buying groups spend most of their time researching new solutions independently. They use content to help facilitate this process. By creating content that matches different needs on the buying cycle, B2B marketers can help guide buyers in their increasingly self-guided buying process. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
