In the wake of Russia's presidential election influence campaign, Facebook is manually reviewing politically targeted ads on its platform. Here's why it will be difficult for the social giant to identify all of these ads. "Google seems a lot more invested." At the Digiday Publishing Summit Europe, attendees discussed their discontent with Facebook, concerns about the looming enforcement of the General Data Protection Regulation and more. In the past, film studios would purchase the rights to Conde Nast articles from writers to turn the articles into movies. Now, Conde Nast is making money off these adaptations. Creative agencies like Walrus, Droga5 and Wieden+Kennedy are offering services to bridge the gap between creative and media, but there are doubts about how far creative shops can take their media offerings. Brand marketers: Apply for one of our final spots at the upcoming Digiday Marketing Summit in the Bahamas. It's a platform world and brands are just living in it. At the Digiday Marketing Summit, hear from senior marketing executives at Johnson & Johnson, Boxed, Le Tote and much more as they share strategies for staying on top of platforms. Find out about how to join us. |
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Ross Benes Political advertisers use their own data to create nuanced proxy audiences, which makes it difficult for Facebook to identify the true intent of the ads. |
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Digiday Editors Attendees at the Digiday Publishing Summit Europe expressed unhappiness with Facebook and worry about coming enforcement of the GDPR. |
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Sponsored Content OpenX In this video, top players in the digital advertising world speak about the most pressing issue plaguing the industry today -- fraud. Learn more about their insights and solutions. Sponsored by OpenX |
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Sahil Patel Conde Nast’s entertainment division is on track to be profitable this year as its film and TV division picks up. |
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Yuyu Chen Creative shops like Walrus and Droga5 are taking on media duties for clients. |
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