Plus, the top trends from the Big Game ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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Super Bowl
 
February 04, 2020
By Jameson Fleming
 
 
Presented by
Masterclass
 
 
 
What Porsche’s Super Bowl Ad Actually Means for Porsche
 

Year in and year out generally the same car brands run spots in America's biggest television event, often touting consistent messages about their brands. That's why Porsche has a fascinating, unique story to tell about why it chose 2020 to advertise in the Super Bowl for the first time since the 1990s.

See, the market is changing—fast. Just today, Britain announced it's banning the sale of new gas, diesel and hybrid cars in 2035, five years earlier than it had planned. Evolving consumer demands left Porsche needing to make a splash with its first entry into the electric vehicle segment, the Taycan. The $150,900 car is just the first of many electric vehicle's Porsche will debut, as the brand will sink $6 billion into electromobility by 2022.

Our brand guru Robert Klara, who has been tracking brands like Porsche across three decades, has a digital feature that explores the business behind Porsche's exhilarating Super Bowl ad. Read it here.

 
 
 
 
 
 
The 8 Biggest Advertising Trends of Super Bowl 54
 

Nostalgia, new product launches and space take center stage.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Most Loved—and Hated—Super Bowl Ads, According to Adweek's Instagram
 

Voting up Jeep and thumbs-down for the spot from Donald J. Trump for President.

 
 
 
 
 
Here's What Happened Inside Tide's Super Bowl #LaundryLater War Room
 

Forty staffers packed into a Manhattan office to monitor the brand's ads and social media reactions.

 
 
 
 
 
Promoted Content by Cognizant Interactive
Content Consumption Is Soaring. What Are You Doing to Meet Consumers' Insatiable Appetite?
 
Content Consumption Is Soaring. What Are You Doing to Meet Consumers' Insatiable Appetite?
 
 
 
 
 
 
Trump and Bloomberg's Super Bowl Ads Rated as Effective
 

The narrative ad route was the way to go, according to political and marketing experts.

 
 
 
 
 
Super Bowl Ads Used Humor and Nostalgia to Distract From Today's Divisive Climate
 

Some brands tried to touch on issues while remaining lighthearted.

 
 
 
 
 
'Big Beef' and Impossible Foods Square Off Over Regional Super Bowl Ad
 

Plant-based company parodies CCF's spelling bee spot in response.

 
 
 
 
 
Microsoft's Super Bowl Spot Ranked 'Most Emotionally Effective'
 

Ahead of Jeep's Groundhog Day revival and Doritos' dance-off.

 
 
 
 
 
 
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