Other things to know about - Showcase your company's dedication to important social causes like racial equality, sustainability and more with the Greater Good Awards. Enter by Friday, May 9 to secure the best rate on entries.
- Today is your last chance to enter the Future Leader Awards and nominate the next generation of leaders within your company. Don't miss this chance to boost morale, enhance retention and provide recognition to your top performers.
- A new survey of nearly 2,000 teens identifies how and why trend-based marketing resonates or backfires. Learn how authenticity, tone and timing impact brand perception among Gen Z and Gen Alpha audiences. Sponsored by TeenVoice.
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| Top Stories |  | | Ivy Liu |
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| | | | | Big brands aren’t buying back in, and there’s more to it than executive discomfort with X’s For You feed. | | |
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howdy! | | | | | Why companies would and wouldn’t want to buy a rising star in ad tech. | | |
| | | | | As referral traffic from platforms declines, publishers are prioritizing community-building tactics to strengthen audience relationships, increase engagement and support first-party data strategies. | | |
howdy! | | | | | In the latest edition of our Confessions series, a senior creative discusses why ignoring originality could harm the agency business. | | |
| | | | | The evolution of data marketplaces reflects the shifting priorities of the industry as a whole and the increasingly selective nature of data buyers. | | |
howdy! | | | | | Publishers are working to diversify their revenue, and fewer say the vast majority of their revenue is coming from advertising this year. | | |
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| | | | | Smaller agencies often struggle with bandwidth but wish to remain independent while they grow. By leveraging a partner that sits between an in-house team and an outsourced one, agencies remain independent while lowering overhead costs and driving efficiency. | | |
howdy! | | | | | Tariff pressures are prompting CPG advertisers to prioritize flexibility and incrementality in retail media. | | |
howdy! | | | | | Digiday has collated five charts to show how President Trump’s latest tariffs will likely impact ad spend, and platforms. | | |
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