| Publishers like New York magazine, The Atlantic and Spirited Media are incorporating access to their editorial staffers into their membership programs. Getting rival agencies with different agendas from big ad networks Publicis, WPP and Omnicom to work together will be a complicated undertaking for Procter & Gamble. In its latest effort to retain subscribers, The New York Times is offering them early access to episodes of its new podcast series. "We're making decisions off of bad data." At the Digiday AI Marketing Summit this week, marketers said a challenge of using artificial intelligence is that AI programs are receiving flawed or not enough data. In case you missed it: Mic's Chris Altcheck explains the publisher's approach to video, why it has an edge with advertisers and more on the latest Digiday Podcast. Digital video hasn't completely disrupted TV, but the TV business isn't exactly the same, either. At the Digiday Video Anywhere Summit next month, TV industry veteran Fred Seibert will break down where the industry is going, why he has kept his feet in both digital and TV camps and what might come next. Reserve your spot today. |
|---|
|
|---|
| Max Willens Publishers including The Atlantic, New York magazine and Spirited Media give members access to their reporters. |
|---|
|
|---|
| Seb Joseph There are many benefits to pulling together the best talent from rival agencies. But things get complicated if all the agencies keep a different agenda. |
|---|
|
|---|
| Sponsored Content Bazaarvoice It may seem obvious: Marketers need to pinpoint which of their marketing efforts actually worked. It's called "attribution," and it's much tougher than you'd think. We surveyed 200 marketing pros and interviewed experts, exploring how today's marketers are approaching attribution - and where they're falling short. Sponsored by Bazaarvoice. |
|---|
|
|---|
| Lucia Moses The Times is making episodes of its new series, “Caliphate,” available to subscribers first and giving them discounts to audio-related events. |
|---|
|
|---|
| Tim Peterson At the Digiday AI Marketing Summit, marketing execs discussed the underlying problem with artificial intelligence. |
|---|
|
|---|
| Sponsored Content Oracle and Netsuite When a PS organization can enhance the "soft skills" of its PS consultants, it can ultimately drive more value to the client, as well as lead to more repeatable business for the PS organization. Get the guide. Sponsored by Oracle + NetSuite. |
|---|
|
|---|
| Sponsored Content OpenX As over-complexity, lack of transparency and sub-par technology floods the market, it is clear that the state of publisher container management has fallen enormously short of expectations. It's time for a return to simplicity. Sponsored by OpenX. |
|---|
|
|---|
|
|
