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| Cost-per-visit model practically guarantees store visits By Christopher Heine Google Adwords, the digital giant's paid search offering, has long been a go-to platform for ecommerce players looking to increase sales. More recently, it has represented a lucrative source for ... Read more » |
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| Specialized leadership still important, players say By Christopher Heine |
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| Smart USA targets millennials By Christopher Heine |
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| ComScore report cites 'halo effect' of high-quality content By Marty Swant |
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| Shine hires first CRO to shift focus to fighting fraud By Lauren Johnson For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working ... Read more » |
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| Be the Match targets young men with social blitz By Lauren Johnson |
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| Makeshake targets weddings, birthdays and corporate events By Christopher Heine As Snapchat is about to make enough money to soak up an ocean, entrepreneurial-minded third parties are starting to cash in on the platform in their own ways. Read more » |
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| Featured Jobs | | GLOW Digital Agency New York | | Voice Media Group Phoenix, Arizona | | Patch Media Morris County, New Jersey | | SummitMedia LLC Birmingham, Alabama (US) | | International Council of Shopping Centers, Inc. New York City, New York (US) | | |
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| Plus, what men and foodies can't stop talking about By Lauren Johnson For the past couple months, Adweek has worked with Facebook to look at chatter about topics that are on the cusp of blowing up on the social network, giving marketers an idea of what the next big consumer trends will be. Read more » |
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| 23,000 Roombas purchased By Christopher Heine If you are tired of hearing about Amazon Prime Day, well, put your hands over your ears because there are more on the way. Read more » |
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| Cropped clips increase completion rates by 67% By Lauren Johnson Last week, Wendy's and agency VML launched a campaign spoofing the explosion of food videos that have popped up in Facebook newsfeeds in the past year. Like the popular videos created by the likes of ... Read more » |
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