Brick and mortar once dominated the retail landscape during the holiday season, but 2017 marketing trends make it clear this is no longer the case. According to Adobe data, Cyber Monday 2017 generated $6.59 billion in revenue, making it the largest online sales day in history. Americans who previously went to extremes like sleeping outside...
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December 01, 2017
Advertising & Agency Daily
Your overview of the agency world
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Why Retailers Are Rethinking Their Holiday Ad Strategies and Moving Away From Storytelling
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