The Trump effect
“They were raising record dollars when Donald Trump was president,” one RNC committeeman said, handing the credit for that accomplishment to Trump, not McDaniel.
While Trump is still the top Republican cash draw, that doesn’t do the RNC itself as much good as it once did. He’s no longer the incumbent, and with a multitude of Republican primary challengers, the RNC can’t play favorites or hitch its wagon to his star. Beyond that, the Trump campaign has long taken issue with anyone who uses Trump to make a buck—the RNC included.
Flush with cash?
But without the ability to dangle Trump in front of donors, the RNC’s fundraising has slowed dramatically. (At this same point in 2019—a comparable year, before the last general election—the RNC had four times as much in the bank, $46.6 million, according to Federal Election Commission records.) And members have taken note.
“The fundraising has gone in the toilet,” the RNC member said. “They’re not raising money.”
While fundraising might not be abysmal—$50.8 million raised this year, compared to the DNC’s $59.5 million—the bottom line is far from ideal. And those lackluster totals appear to reflect McDaniel’s previous budgetary decisions, which has left the party still nursing a fiscal hangover from a withering 2022 cycle that hit the GOP harder than the Democrats.
“They are way behind,” the previously mentioned RNC member said. “They don’t have money in the bank.”
Infrastructure week
An RNC spokesperson didn’t dispute that the party was behind the eight-ball, and in fact provided a statement that highlighted the costs of what promises to be an expensive year ahead.
“The RNC is investing in party infrastructure and our data-driven ground game that will bolster the eventual nominee to victory come next Fall,” spokesperson Emma Vaughn said.
“Under Chairwoman Ronna McDaniel’s leadership, the RNC is on pace to be in a stronger position financially going into 2024, then the last time we were campaigning to take back the White House,” Vaughn continued, referring to Trump’s first stab at the presidency in 2016. She added that much of the “supposed criticism” from RNC sources in this article echoes “the same gossip and innuendo” from McDaniel’s re-election battle in January—a battle that her critics lost handily.
As for the limited cash on hand, one RNC source projected that number would increase to over $20 million by the end of the calendar year.
“The committee is not tracking any debts at the end of 2023,” the source said.
Expense report
RNC committeeman Oscar Brock, a member of the budget committee, told The Daily Beast it was true there was disappointment, but he also touted the RNC’s frugality.
“While we are certainly disappointed and wish fundraising numbers would have been higher, the staffers at the RNC have kept expenses down and managed to stay in the black,” Brock said.
But that’s not quite the case.
Over the midterms, the RNC actually outraised the DNC—by about $30 million, according to FEC data. But it also sprung a much larger hole, spending $401.4 million to the DNC’s $315 million, a difference of more than $85 million, while coming up short in the election.
The RNC’s spending was one of the main fronts in GOP lawyer Harmeet Dhillon’s challenge to McDaniel’s leadership last year, and was heavily litigated in the media, including conservative press.
The midterms might offer an explanation. The RNC sent $31.7 million in air support to the official Republican political arms for the House and Senate, both of which found themselves strapped for cash as they had to pick up where campaign fundraising faltered. In all, the RNC transferred $72.3 million to various affiliated state parties and national committees in the 2022 cycle. (McDaniel’s detractors in the party had also cited those state transfers as “buying” support from members, an argument that ultimately proved unconvincing.)
That said, in the 2021-2022 midterm cycle, the RNC raised more than $335 million; but after the first seven months of 2023, it has only raised about $50.8 million. Spending has topped $53.3 million, leaving the national party with less than $12 million in the bank as it gears up for a 2024 battle to reclaim the White House and Senate. For an idea of how high that hill might be, the RNC’s total expenses for the 2020 election came out to more than $830 million. And as mentioned earlier in this article, at this point in that election cycle, the RNC had four times as much money in the bank.