Sears CEO Eddie Lampert has been fighting to keep the brand alive since he stepped into the role in 2013, but things aren't looking good for the 125-year-old retailer. This week, news broke that Sears is days away from filing for bankruptcy. This development may not come as a surprise to analysts and the general...
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October 11, 2018
Brand Marketing Daily
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Why Sears Could Never Last, and What Other Brands Can Learn From the Iconic Retailer’s Demise
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