Marketing management

Marketers should make time for time management

Prioritize your health alongside campaign goals to improve your personal wellness and professional productivity.

Marketing artificial intelligence (AI)

AI-powered martech news and releases: October 24

77% of U.S. workers say they don't know how to use their new AI tools, according to a new report.

Marketing technology

Unlock the real value of genAI in martech

Learn which generative AI solutions deliver tangible martech results — boosting efficiency and scaling operations effectively.

Marketing technology

Fueling better marketing plans with Shell

Discover how Shell streamlined marketing plans for 30+ markets and cut down manual work with automation.

Artificial intelligence

ABM and AI for marketers: Priority use cases for 2025

Learn how to harness AI to supercharge your Account-Based Marketing campaigns.

Mobile marketing

SMS deliverability: What you need to know

Take advantage of the profitable SMS messaging channel by ensuring deliverability through domain approval, compliance and a solid content strategy.

Email marketing

New rules for bulk email senders from Google, Yahoo: What you need to know

We've updated our story on bulk email restrictions with news that Cox.net addresses are now managed by Yahoo.

MarTech buyer's guide

The latest trends in email marketing

Discover the latest trends shaping the $3.4 billion email marketing industry and explore cutting-edge AI and ML capabilities revolutionizing email personalization.

Marketing technology

How to streamline martech stack management using AirTable, Make and Slack

Discover an easy-to-use system to evaluate, collaborate, deploy and manage your martech stack in this walkthrough.

On-demand training

The complete fall season of MarTech is now available

Stream over 20 hours of world-class training designed to help you drive better marketing outcomes: Sign up for free access to the complete fall season of MarTech. Training topics include the iOS 18 email inbox impact, generative AI, data-driven journeys, GOogle’s third-party cookies decision, CTV, lead gen vs. demand gen, and more.

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What else we're reading

• Some people (on LinkedIn) are wondering if LinkedIn isn’t so great for marketers.
• In terms of the biggest moves you could make at a new job, ripping out Salesforce on Day 1 is up there.

MarTech research

• The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required).
• Take a look at the state of CDPs in our free Marketing Intelligence Report Customer Data Platforms: A Marketer’s Guide

What they're saying

• “The real impact of genAI lies in its ability to drive both cost savings and revenue growth.” Frans Riemersma in Unlock the real value of genAI in martech.
• “Acknowledge when you’re feeling overwhelmed.” Scott Gillum in Marketers should make time for time management.

From Search Engine Land

• YouTube adds channel-level ad category blocking controls
• How to set goals for your SEO team
• Hyper-personalization in PPC: Using data to deliver tailored ad experiences
• Use AI to supercharge your ABM campaigns
• Google Performance Max gets new AI-powered video creation, asset testing