Subscribe | Forward | | Hi *voornaam*, | Welcome back! | Highlights from today's newsletter:
◼ LLM bias towards high-authority websites in training datasets
◼ 5 new SEO ranking challenges you are facing RN
◼ Which platform drives better engagement: Threads or X? | | | | | | FYI, we’re in smart warming mode to ensure our emails land where they belong: your inbox. Help us optimize by adding our email to your contacts list! |
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| | | TOP OF THE SERPS 🏆 | SEARCH EXPERIENCE
Beyond the Click – Why SEO Needs SXO
SEO gets the click. Search Experience Optimization (SXO) gets the conversion. | ↳ A one-second delay drops conversions by 7%.
↳ Mismatched search intent wastes high-value traffic. | SXO fixes this by bridging the gap between discovery and decision—guiding users seamlessly from search to action. | Netflix, Amazon, and Booking.com design experiences that keep visitors engaged. | The brands that optimize beyond the click will own the future of search. | Read the full insight HERE | |
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| | AI & SEO 🖱️ | | AI OPTIMIZATION
How To Optimize Your Content For AI Search And Agents
Optimize content for AI search by using clean HTML and markdown, ensuring fast content delivery, and utilizing semantic markup like schema.org. Adjust robots.txt to allow AI access while safeguarding against misuse. Regularly test visibility, as AI indexing evolves, to keep content accessible and relevant in the AI-driven landscape. |
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| | AI
AI Is Driving The Future Of SEO: How To Adapt
AI is reshaping SEO by enhancing search accuracy and content relevance through advanced algorithms. Embracing AI tools alongside human creativity will be essential for optimizing content strategies, prioritizing user intent, and personalization in the AI era. This balance ensures SEO remains a powerful digital marketing strategy. |
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| | SEO INSIGHTS
Study Explores LLM Bias Towards High-Authority Websites in Training Datasets
The Ziff Davis study reveals that LLMs prefer high Domain Authority websites due to curated datasets like OpenWebText and OpenWebText2, which improve AI output by focusing on authoritative sources. This trend parallels Google's handling of authority, emphasizing the importance of content quality and brand authority in SEO. |
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| | EXTRA CLICKS FOR THOUGHT 💡 | | SEO CHALLENGES
5 New SEO Ranking Challenges You’re Facing Right Now
AI technologies are reshaping SERP structures, making rank-tracking and delivering SEO data challenging. Position 0, featuring prominently at the top, alters traditional click patterns. This demands updated tools to extract actionable insights from AI-driven changes, crucial for maintaining visibility in this evolving landscape. |
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| | SOCIAL MEDIA ANALYSIS
Which Platform Drives Better Engagement: Threads or X?
Threads, with a median engagement rate of 6.25, surpasses X's 3.6 in driving interactions. Threads' success stems from its community-driven approach and engagement-oriented algorithms. X remains vital for real-time, trending content. For optimal reach, brands should consider cross-posting to leverage both platforms' unique advantages. |
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| | SOUNDS OF SEARCH 🎧 | | SERP’S UP
Site Focus? Should SEOs Stay in Their Lane? | How do you keep an SEO strategy focused without missing opportunities? In this episode of SERPs Up, Mordy Oberstein and Crystal Carter join award-winning growth marketer Lavall Chichester to tackle the balance between brand consistency and strategic pivots. | They break down case studies—including the Rolling Stones—to reveal when detours pay off and when they backfire. |
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| | | MORE THAN A NEWSLETTER | Editorial
Contact an editor to create content for your business. |
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| | | | Search Engine Watch is part of the Contentive Media Group and is backed by the UK’s largest venture builder Blenheim Chalcot. | Our sister site, ClickZ, is one of the largest digital marketing communities covering strategies, insights, and analysis in the marketing space. | |
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