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Why Sleep-Centric Marketing Is on the Rise Brands aim to solve our collective insomnia By T.L. Stanley The pitches have become so plentiful that every time you close your eyes, you might be able to replay a mail-order mattress ad in your head. Except, you're rarely closing your eyes.
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Infographic: Consumers Don't Mind Hearing From Brands on Messaging Apps Once a private medium, now open for business By Carrie Cummings With apps like Facebook Messenger, WhatsApp and Snapchat vying with conventional SMS to be the preferred texting method, the line between social media and texting is more blurred than ever. And brands have a real ...
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Savvy Subway Ads From Service Startups Are Captivating Millennials on the Move The more irreverent, the better By Emma Bazilian For New Yorkers, the city's sprawling subway system is a necessary evil. Sure, it's overcrowded (annual ridership reached 1.763 billion last year—the highest since 1948), plagued by delays (which have ...
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In Less Than a Week, Pokémon Go Has More Than 6 Million Mentions on Twitter And brands are getting in on the chatter By Lauren Johnson Nintendo's surprise hit Pokémon Go mobile app is going gangbusters, increasing the gaming company's value by $7 billion.
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NBC Execs 'Cautiously Optimistic' Rio Olympics Will Be a Success Despite Concerns Network will spotlight issues in pre-Games special By Jason Lynch As NBCUniversal prepares to broadcast and stream 6,755 hours of Olympics coverage in August, company executives said they are "cautiously optimistic" that the Summer Games would go smoothly despite concerns ...
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This Chinese Startup Set Up a Virtual Reality Store in Space to Sell Its Flagship Smartphone OnePlus wants to compete with Apple and Samsung By Marty Swant When you're a smartphone startup competing in a world dominated by Apple and Samsung, how do you stand out?
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Twitter Will Livestream CBS News' Coverage of the Republican and Democratic Conventions Advertising details are still being finalized By Marty Swant Twitter and CBS News are planning to livestream the Republican and Democratic National Conventions later this month.
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