Why some of the largest publishers are breaking up with ad tech middlemen The prospect that publishers might walk away from ad tech vendors once seemed laughably remote. Nowadays, there's real intent whenever these moves are discussed. Additional coverage: - Marketers know BeReal has captured an audience. But will BeReal soon BeGone without ads?
- Advertisers' spending cuts have not been as drastic as feared so far, but the budget planning process for 2023 is dragging on a bit later than normal.
- Here's how "status quo" protections can insulate unionized employees from the immediate impact of pay cuts and layoffs announced by their employers.
- Over the years, “Priceless” has become more than an advertising tagline for Mastercard and is more of an overall marketing ethos. More in this Digiday+ Marketing Briefing.
- A Digiday+ Research survey found that a third of publishers never discount subscriptions, and subscription discounts aren't tied to the holiday season.
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| Top Stories |  | | Ivy Liu |
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| | | | | The rationale is straightforward enough: win and retain more subscribers by shielding audiences from the low quality advertising. | | |
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howdy! | | | | | Will BeReal soon BeGone without ads? | | |
| | | | | Publishers are using A/B testing methodologies to boost conversions through incremental improvement. | | |
| Advertisement |  | | |
howdy! | | | | | Advertisers’ spending cuts have not been as drastic as feared so far, but the budget planning process for 2023 is dragging on a bit later than normal. | | |
| | | | | By putting their dollars in World Cup-related spaces, marketers have the opportunity to boost brand recognition and loyalty significantly. | | |
howdy! | | | | | Here’s how “status quo” protections can insulate unionized employees from the immediate impact of pay cuts and layoffs announced by their employer. | | |
| Advertisement |  | | |
| | | | | Marketing channels often create a patchwork of reporting, leaving marketers to work in silos, struggling to connect signals gathered elsewhere. | | |
howdy! | | | | | Over the years, “Priceless” has become more than an advertising tagline for the brand but an overall marketing ethos. | | |
howdy! | | | | | A survey of publishers found that 32% said they never discount subscriptions, and subscription discounts aren’t tied to the holiday season for the majority of publishers. | | |
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