Why content on Snapchat has become less profitable for some news publishers Publishers are back and forth about how Snapchat is fitting into their overall social media strategy, but few are abandoning the platform altogether. Additional coverage: - Criteo is up for sale, and there's only one company that keeps coming up as a likely acquirer: The Trade Desk. We put together cases for and against a deal.
- This week's Digiday+ Future of TV Briefing looks at how sufficient frequency management remains elusive for streaming advertisers and why 2023 could be a turning point.
- This year, measurement companies are drilling down to determine advertising attributes — from economic focus to apps mentioned — to divine how content performed during the Super Bowl.
- For Valentine's Day, brands not only pitched the usual fare around Feb. 14, but some zigged to focus on Galentine's Day or zagged to pitch their brand via Single's Awareness Day, giving them the opportunity to market to more people and be more inclusive.
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| | | | | Publishers are back and forth about how Snapchat is fitting into their overall social media strategy, but few are abandoning the platform altogether. | | |
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howdy! | | | | | Criteo is up for sale, and there’s only one company that keeps coming up as a likely acquirer: The Trade Desk. A deal would give The Trade Desk real skin in the retail media game. But an agreement of this magnitude is also tinged with risk. | | |
| | | | | As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations. | | |
| Advertisement |  | | |
howdy! | | | | | This week’s Future of TV Briefing looks at how sufficient frequency management remains elusive for streaming advertisers and why 2023 could be a turning point. | | |
| | | | | Register for this virtual event on February 23 at 1 p.m. EST to learn actionable insights and strategies to re-engage valuable and loyal audiences through CTV. | | |
howdy! | | | | | This year, measurement companies are drilling down to determine advertising attributes – from economic focus to apps mentioned – in order to divine how content performed during the Big Game. | | |
| Advertisement |  | | |
| | | | | Download this new guide to learn how social commerce is helping brands connect the end-to-end experience, from ad impression through to transaction and delivery. | | |
howdy! | | | | | The extended push allows brands to market to more people and be more inclusive, according to marketers and brand consultants. They added the approach helps brands stand out as marketing tied to traditional holidays gets too cluttered, making it hard for brands to break through. | | |
howdy! | | | | | While some podcast buyers have little to no interest in buying ads through a DSP, others are planning to test out or put more money into buying ads programmatically. | | |
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