Why Spotify rocks for advertisers | Channeling the IoT data tsunami

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Week of January 17, 2022

Learn how the streaming music service Spotify created a booming video ad business. Australian researchers use Arm resources to run a software platform for managing the flood of Internet of Things (IoT) data. Oracle launches a new set of cloud services for telcos. Startups harness blockchain to address supply chain problems. Also: Beef up your coding know-how with our top Java stories of 2021.

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“We knew that our advertising clients would appreciate the chance to share their visual messages with Spotify listeners in the moments they are looking at the screen.”

— Katie Oakes, Senior Product Marketing Manager, Spotify

Spotify rocks

Spotify knew advertisers would want data to prove that video ads work on its audio platform, so the company uses Oracle Moat to show how well those ads perform.

Channeling IoT data

Researchers at the University of Melbourne have built FogBus2, a software platform on Oracle Cloud that uses Arm and Raspberry Pi processors to channel the flood of data that could come from billions of cameras, medical monitors, and other Internet of Things devices in coming years.

Oracle Cloud for Telcos

Oracle announced a set of cloud applications running on Oracle Cloud Infrastructure (OCI) to help telcos build new apps or modernize existing workloads. The offering includes 80-plus cloud services, including data management, developer services, analytics, and artificial intelligence.

Fixing broken supply chains

As the pandemic strains global supply chains past the breaking point, companies in the Oracle for Startups program use blockchain to improve asset tracking related to fashion, 3D printing, raw materials, and food.

FEATURED TECH

Java priorities

Revisit the top Java Magazine articles of 2021, including a look at Project Loom and virtual threads, why you need to move your applications to Java 17 (and how), and what’s on the minds of top Java architects.

Hands-on tech

12 Java debugging tips
Enhance visualization and troubleshooting with Network Visualizer 2.0
Achieve continuous Kubernetes compliance
Harness the power of time-series data

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