For 95 years, 435 North Michigan Ave. has cast its imperious, 34-story shadow over the canyons of downtown Chicago. Designed by Raymond Hood and inspired by the Rouen Cathedral, the neo-Gothic skyscraper soars 463 feet into the clouds and wears a crown from the Middle Ages: pinnacles, grotesques, flying buttresses. It is one of those...
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Brand Marketing Daily
June 13, 2017
The top trends and topics for marketers
The end of local ownership of the Tribune means the loss of something more
By Robert Klara
For 95 years, 435 North Michigan Ave. has cast its imperious, 34-story shadow over the canyons of downtown Chicago. Designed by Raymond Hood and inspired by the Rouen Cathedral, the neo-Gothic skyscraper soars 463 feet into the clouds and wears a crown from the Middle Ages: pinnacles, grotesques, flying buttresses. It is one of those...
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Get to know 2017's most innovative professionals
By Tim Nudd
Promoted Content by DISH Media Sales
The 3-Minute Guide to Cross-Platform Addressable
From rising stars and destination dining to the Cubs and craft beer
By David Griner
Wrigley Field and #FlyTheW take center stage
By Jameson Fleming
Nina Barton shares her recipe for success
By Christine Birkner
Kraft Heinz, dually headquartered in Chicago and Pittsburgh, is also home to iconic food brands like Oscar Mayer, Jell-O and Maxwell House in addition to its famous ketchup and mac and cheese. These days, the brand behemoth is adapting to consumers' changing tastes by removing artificial ingredients from its products while keeping its classic tastes...
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Pre-festival favorites, from Fearless Girl to Louise Delage
By Tim Nudd
One bronze statue will be chasing lots of gold ones on the Croisette next week, as McCann's Fearless Girl enters the Cannes Lions festival as a heavy favorite for hardware. But it's hardly the only brilliant work that will be jostling for attention in the jury rooms. Leo Burnett is out with its 30th annual...
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The emerging talent behind stellar ads from 'Fearless Girl' to 'Evan'
By Tim Nudd
Up-and-coming creative teams may not always hit for average, but they can sometimes slug home runs seemingly out of nowhere. And the 14 below have turned in some truly mind-blowing work over the past year. From the "Fearless Girl" statue, to the viral Sandy Hook Promise ad, to Emerald Nuts "Yes Good" campaign, to Old...
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Meet the multi-talented stars of Adweek's Creative 100
By Adweek Staff
Hollywood has no shortage of talents who excel in their crafts, but the rarest joy is to find a celebrity or rising star who seems capable of doing almost anything--and doing it well. Each year, Adweek's Creative 100--our list of the most creative professionals in America--honors 10 celebs and influencers who represent the best of...
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'Debate This' silences the critics
By Tim Nudd
It's becoming a required tradition for brands to air congrats ads for their star athletes, and even for whole sports franchises, immediately after every championship victory. Visa pioneered this back in 2008, when it aired a special spot for Michael Phelps in the first commercial slot after he won his record eighth gold medal in...
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Portillo's, Giordano's and Gino's East use some savvy marketing
By Christine Birkner
Hot dogs, deep-dish pizza and Italian beef sandwiches are the quintessential culinary hallmarks of Chicago, and for decades, three major brands have been delighting tourists and locals alike with their versions of the classics, all while expanding their restaurants across the country. Gino's East, Giordano's and Portillo's have successfully taken their cheesy, meaty concoctions into...
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