What do Google, DoorDash, CBIZ, Adobe and Home Pros have in common?
| No one will ever accuse Ryan Phelan of being a shrinking violet. That, along with his marketing experience, makes him a must-read fun read. Today, he has 3 reasons the ‘Do You Want to Hear From Us’ email must die. Tell us how you really feel, Ryan. What do Google, DoorDash, CBIZ, Adobe and Home Pros have in common? They are all presenting at The MarTech Conference next month. Check out the agenda to see who else will be there discussing the future of digital marketing. Constantine von Hoffman
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| Email marketing | | | Re-engagement emails annoy customers by asking a question you should already know the answer to. | | |
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| Conversations with MarTech | | | Spend a few minutes with Mike Rizzo, the leader of the marketing operations band, to better understand the world of MOps. | | |
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| B2B marketing | | | With advertisers and users back on the platform, let's remember that TikTok is still an essential tool for connecting brands with customers. | | |
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| MarTech webinar | | | Join us to explore best practices for responsibly collecting and managing first-party data and building trust with privacy-conscious consumers. | | |
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| Marketing analytics | | | AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter. | | |
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| Marketing artificial intelligence (AI) | | | Want private, high-performance AI on your machine? Learn how to install, optimize and run DeepSeek R1 models locally with this guide. | | |
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| Google | | | Explore what Google’s decision to continue supporting third-party cookies in Chrome means for marketers. | | |
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| Marketing artificial intelligence (AI) | | | The powerful open-source AI from China is less expensive than ChatGPT and Gemini and just as good. Expect better and cheaper marketing tools soon. | | |
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| Free online event | | | Listen in on eye-opening discussions about GTM, ABM, influencer marketing, customer churn, and more — and add your voice to the conversation during live Q&A — all at MarTech, online March 25-26. Free registration, on-demand access, endless possibilities. See the agenda | | |
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What they're saying | | “Customers must be in the right mood to open, click, and buy from your emails. Asking me to re-opt in your emails tells me you don’t know who I am. That’s not going to persuade me to change my non-intent to intent.” Ryan Phelan in 3 reasons the ‘Do You Want to Hear From Us’ email must die. “AI isn’t about making information in reports easier to read — it’s about making marketing smarter. With predictive analytics, real-time AI insights, and accessible agentic AI, marketers can move from reactive decision-making to proactive strategy. But success won’t come from blindly adopting the latest AI trend. The brands that jump ahead of the competition will be the ones that prioritize usability, data quality, and human-AI collaboration.” Greg Kihlstrom in How AI makes marketing data more accessible and actionable. | | |
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