In 2024, one of the few institutions still funding esports is Saudi Arabia’s Public Investment Fund, which is currently throwing money into the industry from all directions.
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Other things to know about The Greater Good Awards recognize companies focused on making a positive impact. From world hunger to social justice, showcase how your company is making a difference and submit by June 28 to save. Recent developments have transformed CTV into a more reliable and lucrative advertising channel for broadcasters and brands. Sponsored by Nexxen. As the cookie-free world draws near, marketers are shortlisting the impacts their industry will absorb and how post-cookie changes will affect their businesses on a granular level. Sponsored by Resonate.
In 2024, one of the few institutions still funding esports is Saudi Arabia’s Public Investment Fund, which is currently throwing money into the industry from all directions.
Marketers are navigating an evolving data landscape as they look to enhance ad targeting and measurement with consumer privacy in mind. As an independent data partner trusted by thousands of agencies and brands, Alliant safeguards modern marketing strategies through high-quality, accurate audience-based solutions. Alliant’s privacy-compliant data solutions and advanced identity resolution optimize campaigns beyond cookies.
By giving creators like The Mom Edit campaign context and creative flexibility, brands like Saks foster more authentic storytelling that drives engagement and successful sales outcomes.
Advertisers face almost infinite choices around how and where to invest, although this leads to “choice overload,” where a CTV-only campaign could have 45 million options. AI tools are helping teams make sense of this data.
