Ikea is no stranger to generating buzz with its advertising. But the brand's first viral ad of 2018 is unusual, even so. The magazine ad, running in Sweden, encourages the reader to pee on it. If she does so, and is pregnant, the ad reveals previously invisible text offering a discounted price on a crib--using...
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January 11, 2018
AdFreak
Today's highs and lows of creativity
Why the Ikea Ad That You Pee on Is (Maybe) Not as Weird as You Thought
Edel Rodriguez Brings Fire and Fury to His Latest Stunning Trump Cover for Time Magazine
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Kenzo Explores the Relationship Between Artist and Muse in This Spectacular New Film
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Danny Trejo Gets Dolled Up for Family Guy’s Mobile Game on the Eve of Its 300th Episode
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