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| Last year over 40 million viewers tuned in By Jason Lynch Tomorrow is Thanksgiving, but it will seem more like Christmas morning to the dozens of brands who will get to reach one of TV's most receptive audiences each year: the 40 million-plus who watch or stream some ... Read more » |
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| It's a fun mashup of cultures By Sami Main |
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| Brandshare Content From Nielsen Marketing Cloud | | Breaking down the steps and processes |
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| 13-day event begins on Thursday By Jason Lynch |
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| Brand shakes it up for social good By Robert Klara |
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| It produces relevant, authentic content with Hasbro By Sami Main Disney's brand doesn't want to be a tale as old as time. Thanks to creative thinking, adapting to new technology, and acting from an authentic point-of-view, Disney has been able to keep up with every age ... Read more » |
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| Another plea to spend time with family By Angela Natividad Last week, in the ongoing Super Bowl of U.K. Christmas ads, Sainsbury's released "The Greatest Gift." This sweet stop-motion animation story is about Dave, a working cog who just wants to be home for ... Read more » |
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| Storytelling platform provides cultural insights and data By Sami Main With more than 300 million uploaded stories and the attention of 45 million people each month, Wattpad was already well-positioned to be a future leader in storytelling. Apparently, Universal Cable Productions ... Read more » |
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| Featured Jobs | | Progressive Business Media East Coast | | BridgeTower Media St. Louis, MO and Richmond, VA | | Society for Human Resource Management Alexandria, Virginia | | Burning Man Project San Francisco | | NFL Network Culver City, California | | |
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| Doubles down on its stake from last year By Jason Lynch NBCUniversal is doubling down on last year's $200 million investment in BuzzFeed, finalizing a deal for another $200 million stake in the digital behemoth. Read more » |
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| Plus, why he and John Oliver hate 'fake news' By Jason Lynch Stephen Colbert has had a lot of tough gigs in his career, but he says nothing compares to his live Election Night special for Showtime, which became more of a wake than a comedy show due to Donald Trump's ... Read more » |
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| It was created by an artist-run super PAC By Katie Richards A billboard in Pearl, Miss., featuring an iconic image taken during the 1965 civil rights march in Selma, Ala., with the phrase "Make America Great Again" plastered across it caused some stir this ... Read more » |
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